Albukhary International University (AIU) warmly welcomed the newest cohort of Bachelor of Media and Communication (BMC) students during the BMC Townhall and Orientation Programme, held on 11 November 2025 at the vibrant BMC Studio. The event marked the beginning of an exciting academic journey for the 2025/2026 intake, offering students a comprehensive introduction to the programme and an opportunity to connect with peers, lecturers, and the broader BMC community.
A Warm Welcome to the New BMC Family
The orientation began with registration and casual interactions, followed by a heartfelt welcome led by final-year students and event coordinators Evelyn Usaiwevhu and Tengku Ruzana Zakirah Tengku Zainul Akmal. Their message set a positive tone, assuring newcomers that they were joining a supportive, creative, and collaborative academic environment.
Programme Insights Delivered by Academic Leaders
A key highlight of the event was an in-depth academic briefing by the Head of Programme, Mohamad Nor Hisyam Bin Musa. He introduced students to:
- BMC programme structure and pathways
- Module options across media, communication, and digital studies
- Academic expectations and key reminders
- Opportunities for personal and professional growth within the programme
An open forum session followed, featuring direct engagement with BMC academic staff, including:
- Dr. Hisham Anand Barbhuiya
- Nur Syaheera Binti Zaifuddin
- Dr. Sitinurbayu Binti Mohd Yusoff
- Associate Professor Dr. Kalthom Binti Husain
The interactive discussion allowed students to clarify academic concerns, understand faculty expectations, and build early rapport with lecturers.
A Special Session on the “3ZERO and Social Business” Concept
In the afternoon, Associate Professor Dr. Suraya Hanim Binti Mokhtar delivered an insightful session titled “3ZERO and Social Business.” The session introduced students to:
- The global 3ZERO initiative
- The role of media in socio-economic development
- The purpose and goals of the BMC 3ZERO Club
- Digital literacy and competency-building
- AIU’s commitment to the Zero Unemployment mission
Students gained valuable understanding of how media, communication, and social impact intersect—reinforcing the programme’s vision of producing socially conscious media professionals.
Peer Learning: Insights from a Graduating Student
The orientation also featured an inspiring Peer Learning & Experience Session led by graduating student Tegar Dhanu Kusuma. He shared:
- His personal academic journey in the BMC programme
- Experiences from his final-year project
- Tips for adapting to university life
- Guidance on maintaining balance and preparing for internships
New students appreciated the relatable and practical advice, which provided a realistic preview of what to expect in the coming years.
Team-Building Activities to Strengthen Community Bonds
The day concluded with a series of interactive and fun activities designed to enhance communication, teamwork, and peer bonding. These exercises allowed students to develop friendships, build confidence, and cultivate a sense of belonging within the BMC family.
The event wrapped up with brief closing remarks, summarizing key takeaways and outlining the next steps for students as they embark on their academic journey at AIU.
